ERIC FERRARO

Eric Ferraro is a branding strategist and content architect who helps real estate professionals build powerful digital identities that elevate their business to the next level. With nearly twenty years of experience across branding, sales psychology, content creation, and business development, Eric specializes in turning an agent’s personality, strengths, and story into a cohesive brand that stands out in a crowded market.

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Eric started his entrepreneurial career at 15 in Orange County, California, launching his first six-figure company before graduating high school. Since then, he has founded and scaled multiple ventures across digital media, consulting, and e-commerce. These experiences shaped his core belief that every agent is their own brand, and that growth happens when that brand is intentional, consistent, and strategically built. Now residing in Lancaster, Pennsylvania, Eric and Hayden are raising the standard for real estate branding in the region, setting a new benchmark for what modern agents should look like online.

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Over the years, Eric has built a substantial online presence of his own, amassing hundreds of thousands of followers across multiple platforms and generating millions of views. 

His channels serve as both proof of concept and a working blueprint, demonstrating that he practices exactly what he teaches. The systems, strategies, and storytelling he builds for clients are the same ones he has used to grow and position his own brand successfully.

At The Onward Agency, Eric works directly with agents and brokerages to define who they are, refine how they present themselves, and build a content system that showcases their value with clarity and authority. His expertise spans social media branding, cinematic content production, audience psychology, and digital strategy, allowing him to create tailored brand ecosystems instead of one-size-fits-all marketing.

Eric’s approach is simple:

Help agents rise above the noise, look the part, and build a presence that opens doors, attracts opportunity, and moves their career onward.