With a decade of experience in both residential and commercial real estate, Hayden Caballero brings an insider’s perspective to modern real estate marketing. Beginning his career in residential sales, he quickly transitioned into the commercial sector, where he spent the past seven years operating as a broker in one of the most competitive markets in the country: Southern California. His work spanned the Inland Empire, Orange County, Long Beach, and the San Gabriel Valley, giving him a deep understanding of diverse submarkets and client needs.

Throughout his career, Hayden has been directly involved in well over $100 million dollars in real estate transactions, specializing in value-add and stabilized investment properties. He has helped clients reposition underperforming assets, increase occupancy, and maximize property value, including transforming multi-tenant retail centers and industrial parks from high vacancy properties into fully leased, high performing investments. His hands-on experience with negotiations, leasing, asset strategy, and investor relations gives him a rare level of insight into what truly drives real success for agents, brokers, and property owners.

Now based in Pennsylvania, Hayden brings that same level of expertise to The Onward Agency. After a decade of seeing firsthand what agents struggle with such as branding, social presence, lead flow, differentiation, and marketing consistency, he understands exactly what real estate professionals need to grow. His background allows him to bridge the gap between high level real estate knowledge and the new era of digital marketing, helping agents stand out, build credibility, and scale their businesses with strategies rooted in real industry experience.